In 1979 — almost 40 years ago — Robert L. Emerson published "Fast Food: The Endless Shake Out," which argues that the industry exists in a cycle of booms and busts. Chains with low employee satisfaction suffer the most in a tight labor market. And rest assured - those opportunities still exist in abundance. International expansion is an important strategy for many food and beverage companies seeking to grow their bottom lines. The unemployment rate has hit an historical low. Click To Tweet The recent craze of consuming food products that are healthy hasn’t affected the sales of the fast food industry. But that doesn’t stop our glutton monsters from devouring these carb-rich food items. Challenge: A 24-inch pancake is merely the plate for this challenge. Get Familiar with Fast Food The Industry. Wendy’s, Sonic and Trends and Challenges in the Fast Food Industry 2020. This marketing problem is severe enough that the new fast food brands created a new category for itself, fast casual. 3. Current Trends and Challenges to Watch Out for in the Fast Food Industry Looking back, there has been a drastic change in the food-habits people have been following around the globe over the years. Even though the fast food makes your life easier, since it is… fast, fast food advantages and disadvantages vary, with the disadvantages of fast food winning in all forms. With the dawn of the fast food revolution, pizzas and burgers have been ruling the … The fast food industry is not without its challenges, but it’s clearly still possible to profit in the face of them. It is no secret that ‘unhealthy’ is a synonym for fast food; it is not called ‘junk food’ for no reason. With fewer opportunities to expand market share in the US, overseas markets offer opportunities with their increasing middle-class populations and thirst for aspirational products. Saying no to fast food might be the toughest part of the challenge but it is something you HAVE to do. Companies in the fast food industry provide quick and affordable alternatives to home-cooked meal for young adults, working professionals, and families. Globally, fast food generates revenue of over $570 billion - that is bigger than the economic value of mostcountries. No Cakes, Pastries, Doughnuts or Muffins Although this is a good thing, this has made it especially difficult for restaurants, especially fast food chains, to hire and retain staff. Fast Food Industry Challenges. People’s Shift to Healthier Lifestyles. Here are four of the major challenges restaurants face in 2018. 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